Hi Linda. I'd guess you've been to the Met a lot over a period of time. If that's all that were involved, there wouldn't be much to talk about with regard to the marketing or telemarketing. But opera needs new patrons and fans especially from among those in the regular habit of going to theater, dance, yes pop concerts & more. The experience of interaction with the company over the first several times in attendance is critical. Also I cannot agree with the automatic assertion of 30% more entertainment value than the price, either on basic economic grounds or on grounds of market segmentation (i.e. the assumption, simplistic though it may be, that newer people are on average of lesser means). If you or any opera-lover feels it's worth contributing more on top of what you paid for tickets, that's great and no one is denying that. Thanks for the comment.